Will Digital Marketing Save Me From Becoming Just Another Replaceable Commerce Graduate?

Tell me if this sounds familiar. You're a B.Com/BBA graduate or right about to finish one. Somewhere before your applications start getting rejected, or before you meet with your first interviewer, a small voice asks you- what makes me any different than the other thousand graduates with the same qualification?

If this resonates, then you're not alone. And I'm here to tell you that there is an answer- a practical, viable answer. One that doesn't ask you to start all over again. Something that can give you an additional skill that makes you stand out as a candidate. Something that businesses are crying out for. Digital Marketing.

Why commerce graduates can feel like a dime a dozen?

Commerce graduates are not privileged, per say. They are given a good foundational knowledge of accounting, economics, business studies, and taxation. However, what sets commerce students apart from the rest of the crowd is what every other company is looking for- people with a strong understanding of finance. Unfortunately, this is a trait that all commerce students share. So when you're up against a sea of similar resumes, what can set you apart? Pairing a finance-centric degree with an understanding of marketing can make you stand out as someone who can bring in the revenue.

Now, is digital marketing as a career option really worth considering?

Think about the last store, cafeteria, or even coaching center you enrolled with. How did you hear about them? Maybe you Googled them or found their social media handles. Either way, businesses are now relying on a digital presence to get found by customers. Demand for this skill will never dry up as long as the economy survives because there's no other way to get the goods and services that people need. As a commerce student, you understand value for money. This is why you're likely seeing digital marketing as a viable career option.

A glimpse into the digital marketing scopes:

When people talk about scopes in digital marketing, they usually mean the different fields that one can get into. Here's a list of the same:

SEO : It encompasses everything related to getting a website to rank on Google.
Social media marketing: It deals with the brand's presence and growth on all social media platforms.
Performance marketing: It deals with budget allocation in marketing activities based on conversions.
Content marketing: It handles the creation and management of blog posts, website content, scripts, and other readable material.
Email marketing: It focuses on building relationships and retaining existing customers. Analytics deals with the data collection and analysis that informs marketing strategy.

None of these fields are mastered overnight. Most people tend to dabble around a little and understand their strengths and weaknesses before choosing a specialty.

The digital marketing career opportunities available in the market:

A lot more than you'd expect! You can choose from entry-level specializations like SEO executives, social media managers, performance marketing executives, content writers, email marketing specialists, and more. As you gain experience, you can grow from a digital marketing executive to a manager or run your own team. Many digital marketing agencies and companies offer these courses to freshers. Now, while many of these courses are beginner-friendly, employers do prefer candidates who have done some real-life projects.
The project-based assignments that Shekhawati classes incorporates in its courses can be extremely beneficial to anyone looking to build a real-life portfolio instead of just getting a certificate.

But will this field be around in ten years?

A valid concern. No one likes investing time and effort into mastering a field only to have it die out of fashion later. When it comes to the digital marketing scope in future, however, this field only seems to be growing. The rise of the Internet has seen an exponential rise in everything that runs on it. More and more people and businesses are going digital. This trend is unlikely to see a reversal anytime soon. Yes, there will be new tools and technologies that will aid digital marketers. However, the human element will always be required to determine what to do and how to phrase something in a way that compels action. The marketers that will thrive are the ones that embrace change.
Shekhawati Classes teaches students to be familiar with all tools and then specialize in the ones that they find the easiest to use.

Who employs these digital marketing experts and where do I fit in?

Digital marketing agencies provide digital marketing services to other companies. Digital marketing companies operate in the same space as agencies, and the two are often used interchangeably. The two provide services like SEO, social media marketing, content writing, website creation, and more. Many people type in digital marketing agency near me or digital marketing companies near me to find agencies that provide monthly reports and live support to their clients. In a city like Jaipur, the best digital marketing company in Jaipur would have a better understanding of the local consumer and the way the market works in Jaipur. While everyone wants the best digital marketing agency, the reputation is earned by providing transparent reports, consistent results, and a team of experts.
Social media marketing agencies focus on helping brands get the most out of their social media presence. They are responsible for creating and publishing content, running ads, engaging with the audience, and compiling monthly reports. Many business owners Google social media marketing companies and social media agency near me to find someone who can get their brand more views, engagement, and sales. The best social media marketing agency will have the expertise to build communities that convert, as opposed to simply chasing numbers.
Performance marketing companies operate on a performance basis, meaning that they only get paid if the client sees an increase in leads, sign-ups, or sales. Many companies search online for a marketing company near me that can drive traffic to their site. All of the above-mentioned fields require people with practical skills and experience, which is what Shekhawati Classes promises its students.

Five traits that will set you apart from the rest

Having a certification will only get you so far. Here are five practical skills that are required in the digital marketing world:

Hands-on practice This couldn't be truer for this field, where experience holds far more weight than theoretical knowledge. Anywhere between a small-scale project for a friend's business to a live campaign, hands-on practice helps you understand this field infinitely better. While many courses tend to focus on theory, the best digital marketing courses in Jaipur, like Shekhawati Classes, encourage students to get their hands dirty and practice SEO, social media marketing, content writing, and more.
A portfolio serves to highlight your best work and your experience. In this field, experience talks louder than words. The best way to present it is in the form of a portfolio. Shekhawati Classes' project-based assignments can serve as the perfect foundation for your first portfolio.
Comfort with data: Analyzing data and presenting it in a manner that is simple to understand is crucial. You don't need to be a mathematical genius to work in this field, but an average commerce student should have no trouble understanding data. Shekhawati Classes' practical classes focus on helping students develop the analytical skills they need to excel.
Clear writing is crucial in content marketing, but it is required in every other field as well. The best way to get better at it is to practice frequently and get feedback from someone who has more experience. Regular writing practice with trainer feedback at Shekhawati Classes can help students improve their writing.
One specialty will always get you ahead of generalists. There is no shame in being a jack of all trades, but a master of one will always be more sought after. During your training at Shekhawati Classes, you're encouraged to explore all areas before finding the one that you like the most.

Putting it all together, you can see how these five skills can get you ahead. Shekhawati Classes encourages students to develop these five skills and become far more desirable than an average commerce graduate.

How to choose the best place to learn digital marketing

If you've been Googling digital marketing classes near me, here are a few pointers. Avoid courses that are heavy on theory. Choose courses that give you practical experience and teach you the concepts in a manner that is easy to grasp. Learning to market in Jaipur can be particularly advantageous, since it gives you an insight into the local market.
Shekhawati Classes is the perfect place to start for people who want to build a strong digital marketing foundation.

Will digital marketing save me?

No. No course is going to magically change your fortunes overnight. However, it does provide you with three things that other graduate courses tend to offer. It gives you a new skill that companies are willing to pay for. It allows you to showcase your work publicly. And finally, digital marketing courses open you up to a plethora of career opportunities both in India and abroad.
Shekhawati Classes can help you become one step ahead of the competition and provide you with the right environment to build upon your skills.

Frequently Asked Questions

1. Is digital marketing a good career option for commerce students?

Yes, it is. Commerce students are well-versed in business studies, making them far more desirable for marketing jobs than non-commerce students. Additionally, many digital marketing concepts have to do with numbers, which commerce students are familiar with.

2. Do I need a technical background to join digital marketing classes?

No. If you can operate a computer and are familiar with social media, you can join a decent beginner course. Shekhawati Classes is well-equipped to train such students.

3. What is the difference between a digital marketing agency and a digital marketing company?

As far as the common vocabulary goes, there is hardly any difference between the two. Both are involved in getting a business online, getting it to rank on search engines, getting it on social media, and helping it sustain itself.

4. How do I choose the best digital marketing agency?

Always ask for references and case studies. You should also research online reviews. Most importantly, ensure that they can explain the reports in a language that you understand.

5. What do social media marketing companies do?

They create and publish content on your brand's social media accounts. They execute ad campaigns while also interacting with your audience. Finally, they provide you with monthly reports.

6. What do performance marketing companies do?

They operate on a performance-based pay structure, meaning that they will only get their money if your website gets more leads or sales.

7. What are the different digital marketing career opportunities for freshers?

Some common digital marketing career opportunities for freshers include SEO executives, social media executives, content writers, performance marketing assistants, and email marketing associates.

8. What is the digital marketing scope in future?

It only seems to be increasing, as more and more people rely on the Internet for almost everything.

9. Why should I choose Shekhawati Classes for my digital marketing training in Jaipur?

Shekhawati Classes promises beginner-friendly practical training that will arm you with necessary skills and a portfolio that will help you get jobs.

10. How long does it take to become job-ready?

It depends on the person, but most students take anywhere between four - five months to become job-ready. This varies from student to student, depending on the amount of practice that they get.